To begin with, the new technologies make it easier for people to get information but it does not necessarily mean they are really better informed. People have to become very smart consumers of news, especially with the amazing amount of information available on the Internet. Sometimes, in fact, some online journalists and organizations tend to want to be the first to get information out on the web at any cost and that is why bad information comes out. On the other hand, although many people criticize the old media, the news appeared on newspapers, radio or television are generally carefully edited and fact – checked. Probably, if the mainstream media accept these changes positively, they can actually approach the era of digital journalism without neglecting quality and honesty. Traditional media need to become more relevant to people who prefer digital journalism - those who like blogs and multimedia content. On the other hand, although the several attempts with a wide range of advertisements,like the annoying pop-ups, many media organization find it still difficult to make a profit from their web sites. As a consequence, it could happen that the important development of some areas of journalism promoted by mainstream media, such as investigative reporting, which is usually quite expensive, is likely to be cut. This aspect could represent an absolute a backward step.
Another negative factor can be represented by the latest launch of “the Daily”, Murdoch's iPad newspaper, which is an experiment and also, a real challenge to the publishing industry which has already had to cope with a world economic crisis because of the creation of digital devices,the rise of e-commerce and the spread of social networking.
Nevertheless, one of the most exciting aspects of the new technology is that now people have not only the opportunity to get the information but can also share it, becoming part of the . To this extent, the old model does not work anymore and traditional media are starting a new way of interaction with the audience, making it more active and engaged. For example, people are incited to send their videos or pictures of an event in order to provide newspapers or TV channels with their direct evidence. In this sense, traditional media are changing – of course, the process is slower in developing countries where the low bandwidth makes harder people to fully take advantage of the Internet.
Nevertheless, one of the most exciting aspects of the new technology is that now people have not only the opportunity to get the information but can also share it, becoming part of the . To this extent, the old model does not work anymore and traditional media are starting a new way of interaction with the audience, making it more active and engaged. For example, people are incited to send their videos or pictures of an event in order to provide newspapers or TV channels with their direct evidence. In this sense, traditional media are changing – of course, the process is slower in developing countries where the low bandwidth makes harder people to fully take advantage of the Internet.
To conclude, innovation is the art of creating something new, students, experts and everyday people are working to build new devices to make life easier and more engaging all around the world. As far as I am concerned, despite much of the doom that can be seen in new media, such as the worrying cutbacks, at the moment media are one of the most exciting field to work in without any doubt.
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